2nd Edition of Public Health World Conference (PHWC) 2026
Scientific Sessions
The Role of Behavioral Science in Public Health
In PHWC 2026, the session on Behavior Science in Public Health explores how people’s behavior influences their health-related choices and, in turn, their overall health. It examines how people are influenced psychologically, socially, and culturally in their behavioral approaches to health.
At PHWC 2026, leading experts will present their research and practical approaches for incorporating behavioral science into public health, with a focus on behavioral approaches to preventing and promoting health, as well as enhancing public health more broadly.
During this session we will discuss ways that we can apply behavior change theories, use nudges, and communicate effectively enough to make it more likely people will make healthy decisions. Topics for discussion will include how social norms, motivation and habit formation impact long-term healthy behaviour and examples of successful public health campaigns that have produced improved outcomes through use of behavioural insight. There will be a focus on how to integrate behavioural science into policy development, the delivery of healthcare, and community-based interventions. Digital tools and data analytics will also be discussed as a way to analyse and predict behaviour patterns. Experts will discuss barriers to change such as resistance to change and misinformation. The session will promote collaboration and partnership between behavioural scientists, health care providers and policy makers. Strategies will be promote so that we can use them to effectively implement public health initiatives and improve the health of the population.
Behavioral science is critical in developing effective health interventions. During the Public Health World Conference (PHWC), this session will discuss how behavioral science shapes policies for smoking cessation, vaccination, and healthy diet. Speakers will outline how social psychology and behavioral economics can enhance public health messaging. The session will feature examples of effective behavioral interventions in disease prevention. Participants will be educated on incentives and nudging approaches to encourage better choices. The session will discuss challenges in altering entrenched health habits at the community level.
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2nd Edition of Public Health World Conference (PHWC) 2026
About PHWC 2026
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